How to do social media… really, REALLY badly
**UPDATE** It has been brought to my attention that the Facebook page ‘Viz top tips’ is NOT anything to do with Viz Comic. I jumped to the conclusion that someone there had accidentally shared something from an unsavoury page, and that was wrong of me. Apologies to Viz Comic for that – I’ve been following the page for months and believed it to be genuine. However, I still think this is an interesting situation from a marketing point of view (and this is a marketing blog after all), so the original post stays but with this update added prominently so there is no doubt that the page in question is NOT run by Viz.
I’ve been a fan of Viz comic for over 25 years. I’ve always found it funny, silly and entertaining. So when I learned there was a Viz Top Tips page on Facebook, I clicked ‘like’ and roared with laughter at most of their posts.
Until I saw this one, today:
As you can see, the cartoon was shared from the Bradford branch of EDL. Cue hundreds of disgusted comments and people clicking ‘unlike’, leaving the page forever.
In the few minutes since I spotted their post, Viz Top Tips have lost well over a hundred likes. In a few minutes. It’ll be interesting to see how many likes they lose over the course of a few hours.
The original post was here, but it seems the post has been deleted. Too bad for them that I screengrabbed it to give you an idea of the sort of comments the post was receiving – see below (click to enlarge).
If there’s a lesson to be learned here, it’s that one error of judgement, one mistake that you may not even realise you’ve made, can cause HUGE damage to a brand on social media. I don’t know if this Viz Top Tips page is actually owned/operated by
John Brown Dennis Publishing, but if so I wouldn’t like to be in the shoes of the person that’s going to get their arse kicked for this tomorrow morning.
Brand damaging? We’ll have to wait and see…