When you can afford it, it’s lovely to have access to a fully managed email newsletter broadcast service; it saves you work, you don’t need to spend ages learning something new, and you can relax knowing that an experienced professional is doing it all for you.

However, times are hard, and at times like these your budget may not stretch to a fully managed service. Continue reading “New from debbidoo: self-serve email newsletters” »

I’ve just got off the phone from the Office of Fair Trading, who earlier this year issued new regulations to protect consumers from unfair trading practices.  What a waste of 15 minutes that was – not to mention the cost of calling an 0845 number.  Grr. Continue reading “Consumer Protection from Unfair Trading Regulations 2008” »

Woohoo, summer’s here!

I’m sure you’d much rather be spending your hard-earned moolah on nice things like donkey rides and ice creams than on pay-per-click (PPC) advertising, so to help you do that I’ve put together a few special offers and moulded them into a summer sale. Continue reading “Pay-per-click summer sale” »

Much of the past week at debbidoo has been spent creating profiles on online directories, forums and networking sites.  Half the time I’ve been intrigued, the other half I’ve been bored to tears; however, the one common theme I’ve noticed when creating all these accounts is that they’ve got me thinking about the differences between the various types of sites and what the benefits are in using them. Continue reading “Social networking for business: the thin end of the long tail?” »

When I was writing debbidoo’s marketing plan I agonised about whether to offer company blog setups as an advertised service, or whether to just keep it as an ‘oh, and I can also…’ for existing clients.

On the one hand, I know the value of the blog as a marketing tool*. I firmly believe that every organisation should offer its stakeholders as many ways as possible to interact with it, and I reckon blogging is one of the best ways to achieve this. Continue reading “Is blogging the new PR?” »