As a confirmed Twitterholic, I’ve been very interested to learn about the recent explosion in Twitter traffic. Not so long ago, the microblogging service was mainly used by techies, social media experts and marketers. But in the past couple of months Twitter has seen a massive surge in popularity – due, in part, to the number of celebrity endorsements the site has had in the UK of late.
Continue reading “My name is debbidoo, and I am a Twitterholic” »
…and this time, Mr Doo agrees with me.
Saw this T-Mobile ad between segments of Big Brother a few nights, and thought it was superb. It’s long (over two and a half minutes) but bear with it, as the message at the end helps it all make sense. Not that it even really needed to make a huge amount of sense, it was that engaging.
Anyway, I’m rambling. Watch the ad and let me know what you think:
I’ve been a Christmas addict all my life. Ever since those massive week-long family gatherings at my grandparents’ house as a child, those magical times when we’d post our letters to Father Christmas (not Santa; it was Father Christmas when I was a little girl) through the air vent in Nan’s kitchen chimney and then wonder excitedly how he’d get through the tiny slats, I’ve always had a lot of love for all things Christmassy. Continue reading “Keep Christmas Cheap: don’t let money worries spoil your celebrations” »
When you can afford it, it’s lovely to have access to a fully managed email newsletter broadcast service; it saves you work, you don’t need to spend ages learning something new, and you can relax knowing that an experienced professional is doing it all for you.
However, times are hard, and at times like these your budget may not stretch to a fully managed service. Continue reading “New from debbidoo: self-serve email newsletters” »
This post is part of a series of articles about presenting and interpreting statistics for business and marketing. The previous post in the series was “Stats entertainment: working with percentages“
KPI stands for Key Performance Indicator, and KPIs comprise whatever data you consider to be useful in measuring business performance, for example sales figures, marketing spend or any other aspect of your business or your industry that you care to measure.
A KPI dashboard is a place where you can keep this data so that you can refer back to it whenever you need to compare one set of data to another. Continue reading “Stats entertainment: creating a KPI dashboard” »
This post is part of a series of articles about presenting and interpreting statistics for business and marketing. The previous post in the series was “Stats entertainment: how not to get into a jam with your reporting“.
The thought of working with percentages can be daunting if you don’t already know the very simple formulae involved; in fact, writing this post has reminded me of the tears and tantrums we had to endure when my daughter was sitting GCSE maths (a horrible time in all our lives, and thank goodness that’s all over).
When you’re running a business or are involved in sales or marketing, percentages are something you’re not going to be able to avoid, and you’re going to have to bite the bullet and learn how to work with them. But let me reassure you: once you know how, you’ll wonder what you were ever worried about. Seriously. Percentages are easy-peasy to work out with a calculator, so you don’t even have to be any good at maths (I’ve been a total maths dunce all my life, but I can do percentages with my eyes shut, as long as I’ve got a calculator). Continue reading “Stats entertainment: working with percentages” »
A couple of days ago I received an email from one of my friends, entitled “Important stats just in”, with a load of attachments presenting daft data (such as “things Meatloaf will do for love” and “countries that should cry for me”) in graph form. Actually, I’d seen most of the attachments before, but they still made me laugh out loud.
This email got me thinking back to my college days, when I was studying for my CIM Professional Diploma in Marketing and was known as “that weird girl who actually likes stats”. Continue reading “Stats entertainment: how not to get into a jam with your reporting” »
Sometimes I really dread answering the phone when I hear it ringing. If it’s not a recorded message along the lines of “Hi! You have won a luxury cruise!” or “This is a free information call from some get-out-of-debt helpline”, it’s some bloody annoying telemarketer or salesperson trying to get me to part with my cash for something I don’t want. Continue reading “Cold callers – PLEASE get it right!” »
Over the past few days I’ve been busy making changes at debbidoo.com.
We now have a ‘callback‘ form which visitors can use if they’d like us to give them a call. There are links to this form on most pages of the website, so it’s now easier than ever to get in touch with us. Continue reading “Site updates at debbidoo.com” »
Isn’t the Internet an amazing thing? You see an ad on TV, run a quick search on YouTube, and within seconds you’re watching the ad again and sharing it with other people. Nothing short of miraculous!
Anyway, the ad in question is this little gem for Gtech Sweepers; it looks like a nifty product (I can definitely see myself using one), but the ad just made me laugh out loud: Continue reading “Gtech Sweeper TV ad” »
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