social media marketing management

Social networking sites like Twitter and Facebook are fantastic for keeping in touch with customers; if that's where your customers are, it makes sense for you to be there too. From massive brands to local community groups - and all sorts of startups, charities and SMEs in between - there are very few organisations that can't benefit in some way from social media marketing.

But finding time to manage your social media marketing effectively can be an issue, and that's where outsourcing your social media marketing management to an experienced social media marketer can help you get your organisation 'liked', 'followed' and engaged in conversation with people who want to hear what you've got to say.

what to look for in a social media marketer

There are a few things you should look out for if you're planning on engaging an agency or social media manager to manage your organisation's social media marketing activities:

Is the social media manager's tone of voice suitable for your organisation and your customers? Perhaps they're great at communicating their own brand messages, but are they versatile enough to communicate yours?
Are they literate? This may sound like a strange question to ask, but you'd be surprised how many people have set up shop as social media managers, thinking it's money for old rope, who can barely string a decent sentence together. If you engage a social media marketer with poor writing skills, how will this reflect on your brand?
Do they have any marketing experience? Will they understand how your social media marketing activities fit in with the rest of your marketing activities and your brand guidelines? If not, is it possible they could do your brand more harm than good?
Are all their Tweets and Facebook posts self-serving, or do they engage in two-way conversations with their fans and followers? In other words, are they good ambassadors for your brand?

social media marketing management packages from debbidoo

Our basic social media marketing management packages focus on Twitter and Facebook, the social networking sites that, in our experience, organisations tend to want to concentrate on most - and our packages are aimed at organisations with smaller budgets.

However, should your needs not be met by our basic social media marketing packages, please get in touch to find out how we can build a tailor-made package that's perfect for your organisation. For example, we can offer more or fewer hours per month, or manage your YouTube channel, your Flickr account or even help you set up your own social network on Ning.

If you'd like to talk to debbidoo about creating a tailor-made social media marketing package for your organisation, please get in touch or request a callback.

Twitter account management

Our basic Twitter account management package costs £100 per month and includes the following benefits:

We'll work with you to create and maintain a bespoke Twitter management strategy for your organisation, which works in tandem with your marketing plan and brand guidelines.
If you don't already have a Twitter account, we'll set one up for you; if you have an existing Twitter account, we can take over or share its management with you.
Follower management: we'll keep an eye on who's following you, help you work out who's worth following back, block spammers, help you find new followers, etc.
We'll Tweet at least 40 times a month from your account, to include a mix of your latest news, offers and blog posts, relevant news from your industry and/or region, answering questions from your followers, and making friendly conversation with your followers and friends.
We'll retweet your most important tweets from the debbidoo Twitter account and add them to the debbidoo Facebook page, giving your messages greater visibility.

Facebook page management

Our basic Facebook page management package costs £100 per month and includes the following benefits:

We'll work with you to create and maintain a bespoke Facebook page management strategy for your organisation, which works in tandem with your marketing plan and brand guidelines.
If you don't already have a Facebook page, we'll set one up for you; if you have an existing Facebook page, we can take over or share its management with you.
We'll deal with day-to-day administration of the page, for example blocking spammers, monitoring the quality of fan interactions, and so on.
We'll perform at least 20 interactions on your page per month, to include posting your news, competitions, offers, photos, videos, etc; sharing relevant news from your industry and/or region, and making conversation with your 'fans' where appropriate.
We'll Tweet your most important Facebook posts from the debbidoo Twitter account and add your page as a favourite on the debbidoo Facebook page, giving your page greater visibility.

combined Twitter and Facebook management package

Save £50 per month when you combine our Twitter and Facebook management packages. For just £150 per month we'll manage both your Twitter and Facebook accounts, combining all the benefits of our Twitter management and Facebook page management packages listed above.

find out more

To find out more about how debbidoo can help with your social media marketing management, or if you have any questions, please get in touch or request a callback.

An idiot's guide to anti-social media marketing

In our blog post "an idiot's guide to anti-social media marketing", we take a light-hearted look at some of the deadly sins of using Twitter and Facebook for business.

Whether you're planning to manage your own social media marketing or outsource it to a social media manager, our article will hopefully give you a bit of food for thought.